Where your reseller plan is hosted affects how fast your customers' sites load for their visitors. MdmHost offers reseller and master reseller hosting in Germany, the USA and Singapore. This guide helps you pick, and explains when a second location makes sense.
Before you start
- A rough idea of where your customers' visitors are, from analytics or simply from who your customers sell to.
Why location matters
- Latency: every request travels to the server and back. A visitor in Sydney waits longer for a server in Germany than one in Singapore, even on a fast connection.
- Time to first byte: latency adds directly to how quickly the first byte of a page arrives, which affects Core Web Vitals.
- Data rules: some customers, for example in the EU, prefer or are required to keep data in a specific region.
Which location for whom?
| Customers' visitors mainly in | Choose |
|---|---|
| Europe, Middle East, Africa | Germany |
| North and South America | USA |
| Asia, Australia, Oceania | Singapore |
| Worldwide | The region of most visitors, plus a CDN |
Reduce the impact of distance
- Page caching: LiteSpeed Cache makes pages fast to generate, so latency is the main remaining delay (see LiteSpeed Cache).
- CDN: serves static files and cached pages from locations near visitors (see QUIC.cloud CDN or Cloudflare with LiteSpeed Cache).
- HTTP/3: reduces connection setup time, especially on mobile (see HTTP/3 explained).
When to run two locations
If you sell to two distinct markets, such as Europe and Southeast Asia, a second reseller plan in the other location lets you place each customer close to their visitors. Brand both with the same nameserver naming scheme, for example ns1.eu.yourbrand.com and ns1.asia.yourbrand.com (see private nameservers).
Tip: Measure, do not guess: test time to first byte from your customers' main countries with an online speed test before and after moving a site.
Moving customers between locations
Accounts can be moved between servers with a full cPanel transfer (see transferring accounts). Open a ticket if you want MdmHost to help.
Frequently asked questions
Does server location affect Google rankings?
Indirectly through speed. Google uses other signals for country targeting, such as the domain and content language, more than server IP.
Can I choose location per customer on one plan?
A plan lives on one server in one location. Use separate plans for different locations.
Is Singapore good for India and the Middle East?
Singapore serves South and Southeast Asia well; Germany is often closer for the Middle East. Test from your customers' countries.
What latency is acceptable?
Under about 50 ms to most visitors feels instant; over 200 ms is noticeable on every uncached request. A CDN hides much of the difference for cached content.
Should email follow the website location?
Email is less sensitive to distance. Keep it with the website for simplicity unless customers have data residency needs.