On a master reseller plan, you are selling slices of your own allocation to other resellers. Well-designed tiers make upgrades natural, keep the server healthy and stop one reseller from consuming everything. This guide gives a practical method.
Before you start
- A VIP Master Reseller plan with WHMReseller (see getting started).
- Your total allocation: accounts, disk and bandwidth, shown on the WHMReseller dashboard.
Step back: who are your resellers?
- Freelancers and designers: 10–30 small client sites, little email.
- Agencies: 30–100 sites, heavier WordPress and WooCommerce.
- Small hosts: want to resell further, need master reseller rights.
Build three tiers
| Tier | Accounts | Disk | Bandwidth | Level |
|---|---|---|---|---|
| Reseller S | 15 | 20 GB | 200 GB | Reseller |
| Reseller M | 40 | 50 GB | 500 GB | Reseller |
| Master | 100 | 120 GB | 1 TB | Master reseller |
The numbers are an example; scale them to your own allocation. Each tier should be clearly bigger than the one below, so upgrades make sense.
Keep headroom
- Do not sell 100% of your allocation. Keep 20–30% for growth, migrations and temporary increases (see limits and overselling).
- If you allow overselling, monitor real usage monthly.
Decide on overselling per tier
Many hosts allow overselling only on higher tiers with monitoring. Whatever you choose, write it in your terms.
Set matching CloudLinux limits
Disk and account limits do not control CPU and memory. Give each reseller tier a CloudLinux pool or package limits in CloudLinux Manager, so one agency's busy shop does not slow others (see CloudLinux Manager for resellers).
Create the tiers in WHMReseller
- Write the tiers down with exact numbers.
- Create each reseller with the tier's limits (see creating a reseller and creating a master reseller).
- Use the same numbers in your WHMCS products so billing and limits match.
Tip: Name tiers the same everywhere: website, WHMCS product, notes in WHMReseller. It removes guesswork when a reseller asks to upgrade.
Review regularly
- Monthly: usage per reseller against their tier.
- Quarterly: are most resellers stuck at a limit? Adjust tiers or upsell.
- Upgrade resellers by editing limits (see editing limits).
Frequently asked questions
Should I offer unlimited accounts?
Avoid it. Unlimited tiers attract heavy users and make capacity planning impossible.
Can I change tiers later?
Yes. New limits apply immediately; for downgrades, give resellers time to reduce usage first.
Do resellers get branding?
Each reseller can brand cPanel for their customers in WHM Customization, which is a strong selling point for every tier.
How do I price the tiers?
Start from your own plan cost, divide by the share of allocation each tier uses, add margin for support time, then compare with the market. Do not price below what support will cost you.
Should tiers include free SSL and backups?
Yes. AutoSSL and JetBackup are included on MdmHost servers, so you can list them as features of every tier.
What about dedicated IPs?
Offer them only if your plan includes spare IPs, such as the dedicated IP on the top Master Reseller plan.